How To Use Performance Marketing For Sustainable Advertising
How To Use Performance Marketing For Sustainable Advertising
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side tracking as a way to boost their data collection processes. While it calls for a lot more technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your website. It's simple to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the website, such as phone calls and in-store visits, which can be difficult for pixel-based tracking. This adaptability offers marketers more possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less at risk to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring enables services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site real-time bidding (RTB) software visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and supply precise, consistent information that is much less vulnerable to interference.
This sort of tracking also permits services to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is especially vital as various browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking allows you to catch user information directly by yourself web servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection procedure that occurs on the web site's own web server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it typically a lot more reputable. Consequently, it's much less prone to data difficulties brought on by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.